Privacy Policy

Last updated: August 26, 2025

This privacy policy (“Privacy Policy”) describes the information collection practices that NJ E-commerce B.V., operating under the trade name Subly (“Subly,” “we,” “us,” or “our”), follows when handling personal information (“Personal Information”) that we collect or receive in conducting our business. This includes through the sale of our products and the use of our websites (the “Sites”) ”). Employment data is not subject to this Privacy Policy. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at www.shopsubly.com.

INFORMATION COLLECTION AND USE

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your name, email address, phone number, postal address, payment information, and other data (“Personal Information”).

Information You Provide To Us

This includes Personal Information that you voluntarily provide when purchasing our products, creating an account, subscribing to our newsletter or SMS program, or contacting our customer service. Subly may collect:

  • Name, mailing address, phone number, and email address.

  • Billing and payment information, such as credit or debit card details, collected through our payment processors.

  • Login credentials for your account.

  • Information about purchases or transactions.

  • Information provided in customer service interactions.

  • User-generated content you share in reviews or forums.

Information We Collect Automatically

When you use our website, our servers automatically collect certain information such as your IP address, operating system, browser type, device information, referring URLs, and pages visited on our Site. If you access the Site from a mobile device, we may collect device and usage information, including approximate location data.

We may also use third-party analytics tools such as Google Analytics to monitor and analyze website activity. These services may collect information such as how often users visit the Site, the pages they visit, and what other sites they used prior to visiting.

Cookies

We use cookies and similar technologies to enhance your experience, track usage, and personalize content. You may disable cookies in your browser settings, but some features of our Service may not function properly without them.

USING YOUR INFORMATION

We collect and use Personal Information for one or more of the following business purposes:

  • To process and fulfill your orders.

  • To provide and improve our products and services.

  • To provide customer support and respond to inquiries.

  • To send service-related communications, such as shipping confirmations and account updates.

  • To send marketing and promotional content, if you have opted in.

  • To personalize your shopping experience.

  • To detect and prevent fraudulent or unauthorized activity.

  • To comply with legal obligations.

SMS AND EMAIL MARKETING

By entering your phone number or email address at checkout, subscribing through our forms, or otherwise opting in, you agree that we may send you transactional notifications (such as order confirmations and shipping updates) as well as marketing messages.

Text marketing messages may include abandoned cart reminders and promotional offers. You may unsubscribe from emails at any time by clicking the “unsubscribe” link in the email. You may opt out of SMS marketing by replying STOP to any message. Please note that unsubscribing from marketing does not affect necessary transactional communications regarding your orders. Message and data rates may apply.

SHARING YOUR INFORMATION

We may share your Personal Information with trusted third-party service providers who help us operate our business. This may include:

  • Payment processors and fraud prevention services.

  • Shipping and fulfillment partners.

  • Marketing and advertising partners, including retargeting platforms such as Google, Facebook, and Shopify Audiences.

  • Analytics providers such as Google Analytics.

  • Customer service software providers.

We may also disclose Personal Information if required to do so by law, or in the event of a business transfer such as a merger or acquisition.

We do not sell your Personal Information for monetary value. However, in accordance with US privacy laws, certain sharing of data with advertising and analytics partners may be considered a “sale” or “sharing” of personal data. You may exercise your opt-out rights as described below.

YOUR RIGHTS AND CHOICES

Depending on your place of residence, you may have certain rights in relation to your Personal Information, including:

  • The right to request access to the information we hold about you.

  • The right to request correction of inaccurate or incomplete information.

  • The right to request deletion of your Personal Information.

  • The right to opt out of the sale or sharing of your Personal Information for targeted advertising.

  • The right to withdraw consent for marketing communications.

To exercise your rights, please contact us at support@shopsubly.com. We may require reasonable verification of your identity before fulfilling your request.

We will not discriminate against you for exercising your privacy rights.

DATA SECURITY

We take reasonable and appropriate security measures to protect your Personal Information from unauthorized access, use, alteration, or disclosure. However, no method of electronic transmission or storage is 100% secure, and therefore we cannot guarantee absolute security.

INTERNATIONAL TRANSFERS

Your information may be transferred to, stored, and processed in countries outside of your residence, including the United States and the Netherlands, where data protection laws may differ from those in your country. By using our Service, you consent to these transfers.

CHILDREN'S PRIVACY

Our Site and Services are not directed to individuals under the age of 18, and we do not knowingly collect Personal Information from anyone under 18 years of age. If we become aware that we have collected Personal Information from a minor, we will delete it promptly.

RETENTION PERIOD

We retain Personal Information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the updated date. Continued use of our Services constitutes acceptance of the revised policy.

CONTACT US

If you have any questions about this Privacy Policy, or wish to exercise your rights, please contact us at:

NJ E-commerce B.V.
Subly
Address: Oder 202491, DC, Den Haag, The Netherlands
Email: support@shopsubly.com